SHANGHAI, China, April 10 /Xinhua-PRNewswire/ -- Focus Media Holding
Limited (Nasdaq: FMCN), China's largest digital media group, today revised its
previously announced guidance for its mobile advertising business for 2008.
Due to recent uncertainty in the mobile handset advertising business in
China, we expect the full year revenue for our wireless business will be
significantly lower than our previously announced guidance of $54.0 million to
$55.8 million. As we announced in our press release on March 18, 2008, Focus
Media has established an internal policy prohibiting its subsidiaries sending
SMS messages without receiving mobile user's explicit permission. As a result
of recent business developments, we expect full year revenue from the mobile
handset business in 2008 to be between $14.0 million to $15.8 million, or $40
million less than the previously announced range. Therefore, the full year
2008 revenue guidance is revised to a range of from $860 million to $890
million from previously announced $900 million to $930 million, and full year
2008 net income excluding share-based compensation expenses and amortization
of intangible assets resulting from acquisitions (non-GAAP) to be between
US$260 million and US$280 million, as compared to the original guidance of
between US$280 million and US$300 million. We also expect the resulting non-
cash impairment charge of goodwill and acquired intangible assets of mobile
advertising business to range from $75 million to $95 million in Q1 2008 due
to a restructuring of our mobile handset advertising business and termination
of earn-outs based acquisition agreements with certain mobile handset
advertising subsidiaries.
Jason Jiang, Executive Chairman commented, "We believe the mobile phone is
changing from a communication device to an important media device covering
more than 500 million valuable consumers in China. We have already seen
strong growth in our WAP advertising and interactive marketing businesses
based on mobile devices. Going forward, we will focus on building a pull-
based advertising model for our mobile business and will only send advertising
information to consumers in China based on their explicit consent. Meanwhile,
all our other businesses, including digital out-of-home and Internet
advertising, are performing strongly. In 2008, given that we are
strategically well positioned in all our media assets, we will focus on
generating free cash flow from our existing media platforms and do not expect
making any significant acquisitions. We continue to expect a very exciting
year for Focus Media in 2008."
About Focus Media Holding Limited
Focus Media Holding Limited (Nasdaq: FMCN) is China's leading multi-
platform digital media company, operating the largest out-of-home advertising
network in China using audiovisual digital displays, based on the number of
locations and number of flat-panel television displays in our network, and is
also a leading provider of mobile handset advertising and Internet marketing
solutions in China. Through Focus Media's multi-platform digital advertising
network, the company reaches urban consumers at strategic locations and point-
of-interests over a number of media formats, including audiovisual television
displays in buildings and stores, advertising poster frames and other new and
innovative media, such as outdoor light-emitting diode or LED digital
billboard, mobile handset advertising networks and Internet advertising
platforms. As of December 31, 2007, Focus Media's digital out-of-home
advertising network had approximately 112,298 LCD display in its commercial
location network, approximately 49,452 LCD displays in its in-store network
and over 190,000 advertising in-elevator poster / digital frames, installed in
over 90 cities throughout China, and approximately 200 outdoor LED billboard
displays in Shanghai. For more information about Focus Media, please visit
our website at http://ir.focusmedia.cn .
USE OF NON-GAAP FINANCIAL MEASURES
In addition to Focus Media's results under GAAP, the Company also provides
non-GAAP financial measures, including non-GAAP gross profit, non-GAAP gross
margin, non-GAAP operating margin, non-GAAP net income and non-GAAP earnings
per fully diluted ADS, all excluding non-cash share-based compensation and
acquired intangible asset amortization expense resulting from acquisitions.
The Company believes that these non-GAAP financial measures provide investors
with another method for assessing Focus Media's operating results in a manner
that is focused on the performance of its ongoing operations. Readers are
cautioned not to view non-GAAP results on a stand-alone basis or as a
substitute for results under GAAP, or as being comparable to results reported
or forecasted by other companies.
The Company believes that both management and investors benefit from
referring to these non-GAAP financial measures in assessing the performance of
Focus Media and when planning and forecasting future periods. The Company
computes its non-GAAP financial measures using the same consistent method from
quarter to quarter.
Safe Harbor: Forward-Looking Statements
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates" and similar statements. Among
other things, the Business Outlook section and quotations from management in
this press release, as well as Focus Media's strategic and operational plans,
contain forward-looking statements. Focus Media may also make written or oral
forward-looking statements in its periodic reports to the U.S. Securities and
Exchange Commission on forms 20-F and 6-K., in its annual report to
shareholders, in press releases and other written materials and in oral
statements made by its officers, directors or employees to third parties.
Statements that are not historical facts, including statements about Focus
Media's beliefs and expectations, are forward-looking statements. Forward-
looking statements involve inherent risks and uncertainties. A number of
important factors could cause actual results to differ materially from those
contained in any forward-looking statement. Potential risks and uncertainties
include, but are not limited to, risks outlined in Focus Media's filings with
the U.S. Securities and Exchange Commission, including its registration
statements on Form F-1, F-3, F-6 and 20-F. Focus Media does not undertake any
obligation to update any forward-looking statement, except as required under
applicable law.
For more information, please contact:
Investor and Media Contact:
Jie Chen
Focus Media Holding Ltd
Tel: +86-21-3212-4661 ext 6607
Email: ir@focusmedia.cn
SOURCE Focus Media Holding Limited
-0- 04/10/2008
/CONTACT: Jie Chen of Focus Media Holding Ltd, +86-21-3212-4661 x6607, or
ir@focusmedia.cn/
/Web site: http://ir.focusmedia.cn /
(FMCN)
CO: Focus Media Holding Limited
ST: China
IN: ADV TLS CSE
SU: ASI TDS
MM
-- CNTH026 --
2724 04/10/2008 07:15 EDT http://www.prnewswire.com
